THE DFS GROUP
Illustrations for Hongkong-based travel retailer of luxury goods DFS Group's Summer '13 worldwide campaign, Passage to Paradise. The series of illustrations were inspired by the travellers' exotic adventure to paradise, welcoming them to a world of distinctive luxury, preferred brands and personalized services curated to inspire style of life.
The Passage to Paradise campaign were distributed across its network of duty free stores located in 18 major global airports and 14 downtown Galleria stores, as well as affiliate and resort locations worldwide including Dubai, Hawaii, Hongkong, Los Angeles, Tokyo and an art exhibition showcasing the illustrations was also launched at the DFS Galleria downtown store in Singapore.
adobo Design Awards 2014, Philippines
Bronze, Best Design: Illustration
Client DFS Group | LVMH
Agency AR New York
Creative Direction Raul Martinez, Melissa Overton
Production Helena Buzzeo
Photography Craig McDean
Styling Tabitha Simmons
Models Sean O'Pry, Aline Weber