THE DFS GROUP

Illustrations for Hongkong-based travel retailer of luxury goods DFS Group's Summer '13 worldwide campaign, Passage to Paradise. The series of illustrations were inspired by the travellers' exotic adventure to paradise, welcoming them to a world of distinctive luxury, preferred brands and personalized services curated to inspire style of life. 

The Passage to Paradise campaign were distributed across its network of duty free stores located in 18 major global airports and 14 downtown Galleria stores, as well as affiliate and resort locations worldwide including Dubai, Hawaii, Hongkong, Los Angeles, Tokyo and an art exhibition showcasing the illustrations was also launched at the DFS Galleria downtown store in Singapore.

Award
adobo Design Awards 2014, Philippines
Bronze, Best Design: Illustration

Client   DFS Group | LVMH
Agency   AR New York
Creative Direction   Raul Martinez, Melissa Overton
Production   Helena Buzzeo

Photography   Craig McDean
Styling   Tabitha Simmons
Models   Sean O'Pry, Aline Weber
Year  2013

 

 
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