DFS Group — LVMH (Moet Hennessy Louis Vuitton)
illustrations, spring/summer 2013 - passage to paradise


To help the rebrand of luxury travel retailer DFS, I was commissioned by New York-based agency AR New York to produce 4 illustrations for its Passage to Paradise campaign. The series of artworks were inspired by the travellers' exotic adventure to paradise, welcoming them to a world of distinctive luxury, preferred brands and personalized services curated to inspire style of life which DFS showcased in their Spring/Summer 2013 campaign.

Passage to Paradise run from February to May 2013 across its network of duty free stores located in 18 major global airports and 14 downtown Galleria stores, as well as affiliate and resort locations worldwide including Dubai, Hawaii, Hongkong, Los Angeles, Tokyo and an art exhibition showcasing the illustrations was also launched at the DFS Galleria downtown store in Singapore.

adobo Design Awards 2014, Philippines
Bronze, Best Design: Illustration


Agency: AR New York
Creative Direction: Raul Martinez, Melissa Overton
Production: Helena Buzzeo
Photography: Craig McDean
Styling: Tabitha Simmons
Models: Sean O'Pry, Aline Weber